Social media today is unavoidable. If you do not use them in your communication, you lose opportunities to seduce, engage and retain the consumer. Worse, you give your competitors, who use them, a considerable advantage.
Social media is everywhere!
This is an obvious but very important reason: everyone uses social media. Worse, we are all connected 24 hours a day, 7 days a week.
Social media is fashionable … and defeat it!
Consumers are now hyper connected.
Social media is driving traffic to websites!
To attract visitors to your website, and especially to convert it into prospects and then customers, you must offer content with high added value. This content must meet the expectations of your target, satisfy a need, inform or distract.
Social media humanizes brands.
By using social media in your communication, you establish a proximity with your customers, your prospects and their entourage. They can interact directly with you, exchange and even create content.
With social media, you put a face on your logo!
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